When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content. It's how your business shows on google search engines.
SEO will hardly stop being relevant in the future, and I'd argue that it’s even more relevant in 2024 than it was 5–6 years ago when I started. That’s because people and businesses don’t have as much money to spend on their marketing strategies and, as a consequence, they turn to SEO since it’s mostly free.
By adding videos to your website, you can lengthen visitors' time spent on your website, which can ultimately boost your SEO and decrease your bounce rate. In fact, people spend over twice as long on a page with video than without.
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